The latest Google Shopping Campaign, known as Google Magic Mirror, is a sophisticated e-commerce solution that allows retailers to create, run and monitor their own smart shopping campaigns. This campaign type combines standard ad placing and shopping campaigns, with the use of ad placement and intelligent bidding to promote your product across multiple networks. What exactly does this mean to you? It means you can run your own smart shop! All you need is a website, an easy-to-use shopping cart software program, a credit card and an Internet connection.
A smart shopping campaign can do much more than just improve conversions. It can also drive qualified traffic to your site. In other words, it can increase sales conversions on a regular basis. This is achieved by cleverly using two different advertising approaches. First of all, you can run regular display ads. Second, you can run a bidding program on certain product categories.
The beauty behind smart shopping campaigns is that they combine highly targeted marketing with highly effective automated bidding strategies. The result is a fully integrated system that works for you – as a retailer – rather than you working for yourself. What does this mean for your business? The biggest benefit is the elimination of the tedious part of advertising. Instead, you let a sophisticated web-based software program performs all of the work for you, while you focus on improving conversions.
There are, of course, a few cons associated with this new campaign type. One of them is the fact that the market is oversaturated with similar, if not identical, products. The use of traditional SEO strategies in this case may prove futile, since most Internet users are very savvy and will most likely know what you are up to.
Another con associated with smart shopping ads is that the revenue generated is usually small. This is true especially for sites with small ads, like those displayed on mobile phones. But there are ways around this issue. You can create ads using Flash and other multimedia features of your site and place them on sites where your target audience is more likely to visit. You can also run an ad campaign without displaying banners or text ads on your website.
Some marketers argue that displaying full campaigns and not using any of the conventional methods of advertising can sometimes work against you. They say that you have to be smart in how you go about your advertising campaigns and how you manage your customer database. With smart campaigns, you don’t have to do anything other than send email promotions to your potential customers and keep track of your conversion metrics. However, some marketers say that these campaigns are still more effective than those that just feature regular text ads.
If you don’t want to rely on traditional methods, there is another smart advertising option for you. Ad marketers use what’s called smart pay per click campaigns or ads that use smart search engine optimization techniques for them. These ads are more likely to succeed because they are designed to be ranked higher on search engine results pages (SERPs) when web surfers do a search to find an item that fits their need. For instance, ads that use negative keywords are less likely to be successful because negative keywords are frowned upon by search engines and are often viewed as spam.
What it all comes down to is this: whether you should choose smart shopping campaigns or manual bids depends on your budget and your end goals. If you want to take advantage of the benefits of these campaigns but are not concerned about spending too much money, then manual bids might be the smart choice for you. On the other hand, if you want to spend as little money as possible, then a smart campaign will help you generate more sales. It all really depends on what you need and what your end goals are. In the end, though, you will have to decide what works best for your particular business.
Many are still confused between manual and smart bidding when it comes to engaging in online shopping. Both have their own pros and cons, but should you choose one or the other? This is what this article aims to address – specifically, we’ll explore the pros and cons of choosing a manual or smart-bidding campaign.
The concept behind both is simple: you’ll be able to find items you’re looking for at a cheaper price than your competitors, but you won’t be spending too much time searching for them. On the other hand, if you hire a specialist company, they’ll be able to search for the cheapest deals for you and send you an invoice in the post – sometimes with more detailed information than you’d get by searching yourself. So, what’s the difference then?
So should I choose manual bids or smart shopping campaigns? The answer largely depends on how much time you think you’ll have to spend searching for bargains. If you don’t want to spend all day searching for bargains, then the manual option might be suitable for you. For example, some shops have “shop while you do” techniques where you can stay in the store and browse around at leisure, only coming out when you need something. In this case, you’ll only need to enter your search term once and you can walk away feeling like you’ve saved money!
However, if you do intend to spend hours scouring the internet for bargains, then the automated option would be your best bet. After all, the whole point of browsing the web is to save time and enjoy yourself! However, if you’re likely to spend an hour or more looking for bargains every single day, then it seems like a sensible choice to spend your time doing so rather than leaving everything to chance and let the shopkeeper deal with the hassles.
There’s another benefit too – although this one isn’t directly about whether you should choose manual bids or smart shopping options, it’s certainly relevant. In most cases, shopping online is less stressful than shopping in a traditional “brick and mortar” shop! You can sit on your computer and browse the web without having to deal with pushy middle men or the hassle of waiting for a sales assistant to show up. This can really make shopping less stressful.
Smart shopkeepers are using this technology to their advantage too – some supermarkets have developed websites that allow customers to place their orders without even having to enter their credit card details – it’s totally cashless. Therefore, you’re not forced to leave the comfort of home and deal with aggressive middle men. However, this isn’t always the case; if you do feel more comfortable working with an “old-school” manual bid then there are still advantages to using one.
For instance, the “push button” manual bids tend to be quite straightforward. All you need to do is enter your order and wait for your supplier to process it. If they don’t, then you just need to push the “Not Accept” button and send them a “Thank You” email to try again. This process tends to be much easier on the customer, and it also means that you aren’t paying out for a lot more than you would be using a “smart” system. Therefore, if you feel confident that you’ll be able to process your orders quickly and without being rushed, then a manual bid could be the better option for you.
On the other hand, you might think that you’re automatically getting a good deal by using a “push button” system. But what if your supplier isn’t transferring as many orders as you would like? Or what if your target customer isn’t particularly satisfied with their last experience with your product? By choosing a manual bid you can ensure that your customers will always have a positive experience when buying from you. And in the event that they do, you can use smart shopping campaigns to make sure they’re happy.