Increasing Customer Comfort and Service Through Smart Retailing

Shopping has become a part of our lives. It is a chore that we dread when forced upon us. We have become laser-focused on the various points of interest and purchases. With the growth of smartphones and other mobile technologies, this has become even more true than ever.

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Artificial intelligence is the future of shopping. It is about being able to access information at the touch of a button. The idea is to combine the on-demand aspects of a store with the smarts of an internet-enabled phone. This integration has already begun with the development of on-demand grocery delivery services using a fleet of trucks and delivery personnel. Now it is possible to order takeout food and drinks right from your smartphone.

The evolution of retail has been driven by technological advances, such as smartphones and interactive digital displays. Now retailers must find a way to incorporate these systems within their own retail venues. Retailers are turning to artificial intelligence to help them streamline their operations. Researchers at Carnegie Mellon University have developed a technology called “smart shopping carts” that can scan the products being displayed and recommend a purchase option. These intelligent shopping carts can scan a product’s bar code, identify it, and navigate consumers through the sale. Once the product is purchased, it can automatically place it in the customers’ bags.

High Street Retailers has long enjoyed a captive audience, enticing consumers to walk in, browse, and look around. With the recent rise in self-fluent mobile communication devices, such as smartphones and smartphones, retailers have realized that their audiences are no longer limited to their high streets. Instead, shoppers can access the information provided by these devices at any time, anywhere. This is why many leading retailers such as Argos, BHS, Waterford, and Interiors are investing in state-of-the-art smart devices, which can boost the number of shoppers.

Technology such as smartphones and tablets enable retailers to capture images of their customers and can be integrated with in-store shopping experiences. Retailers who have invested in this technology have seen an increase in customer footfall in their stores. This can lead to increased footfall throughout the day, which means more sales. Additionally, these cameras can provide vital footage for prosecution if shoplifting is suspected. The footage captured by these cameras can also be used in the event of a fire outbreak.

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Self-driving cars are another example of smart technology moving forward. Smartphones and other devices that can access the internet via GPS have made it possible for customers to order from the comfort of their homes. These smart devices will often allow customers to browse the internet on their phones or tablet computers and place their orders at any participating store. In the future, self-driving vehicles may be the norm, and shoppers could simply wave their smartphone over their car’s roof and gain access to their preferred stores.

Voice assistants are another example of smart technology being introduced into retail environments. Many consumers enjoy conversing with a live person rather than typing out long forms or making several trips to an in-store retailer. A good example of a voice assistant is the “virtual assistant” that has taken the place of traditional bookkeepers and accountants. These intelligent assistants can handle all aspects of an individual’s shopping experience, from placing their order to advise shoppers on their purchases.

As discussed earlier, smart retailers are implementing smart technology in the form of smartphones and tablets into their stores. Smartphones and tablets have made it possible to monitor the in-store environment and increase customer satisfaction through integration with the retailer’s point-of-sale system. As retailers invest further in smart retailing technology, shoppers will experience an upsurge of inconvenience and personalized service. Shoppers will no longer have to simply swing by their favorite store to gain knowledge about their items of interest; they can do it from their smartphone.