Benefits of Smart Shopping for Online Advertising

Google’s latest innovation is Google Smart Shopping, a new campaign type in which websites can use automated ad placement and bid on Google AdWords. However, is Google Smart Shopping always the best option for advertisers? Here’s a closer look at how Google AdWords and AdSense work, the advantages of using these programs, and whether or… Continue reading Benefits of Smart Shopping for Online Advertising

Increasing Customer Comfort and Service Through Smart Retailing

Shopping has become a part of our lives. It is a chore that we dread when forced upon us. We have become laser-focused on the various points of interest and purchases. With the growth of smartphones and other mobile technologies, this has become even more true than ever. Artificial intelligence is the future of shopping.… Continue reading Increasing Customer Comfort and Service Through Smart Retailing

Smart Shopping – Increase Customer Satisfaction With Smart Pricing

In the last two decades, I’ve seen many advancements in smart shopping technology. These stores are now using sophisticated sensors and cameras to aid their shoppers and have even added sensors and microphones to their carts. Some stores have even gone as far as adding audio playlists that allow the customer to not only listen… Continue reading Smart Shopping – Increase Customer Satisfaction With Smart Pricing